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• This Agreement will become effective on the Effective Date and shall continue for the Term, unless and until terminated earlier in accordance with the terms herein.
• Customer may not terminate an Order for convenience during its Term. Each Order shall operate for the Term set out in such Order and the parties agree to automatically renew any Order in effect, unless either party provides written notice of non-renewal at least ninety (90) days before the expiration of the applicable current Term. Notwithstanding Section 9.2 , cancellation notifications must be emailed to {P1_Ema} and state the corresponding Order number.
• Either party may terminate this Agreement if the other party commits a material breach of this Agreement and, if the breach is curable, fails to cure such breach within thirty (30) days (unless otherwise stated in this Agreement) of receiving formal written notice of such breach. Any notice shall specify in reasonable detail the facts and circumstances constituting the material breach.
• {P1_Name} may terminate this Agreement immediately in the event that Customer or any of its affiliates begin commercially offering products and/or services that display mobile app download, revenue and/or usage trends (aside from data solely about Customer’s own apps). In the event of such termination, {P1_Name} ’s obligations under the Agreement will be deemed to be fully discharged .
• Upon termination of this Agreement for any reason, {P1_Name} will cease providing the {P1_Pro} to Customer. If termination was due to Customer’s unremedied material breach or pursuant to a breach of Sections 1.4, 5 or 9.1 , Customer must take reasonable steps to delete all Data made available by and/or received from {P1_Name} (and any materials derived from or based on the Data) within five (5) business days after the effective date of termination. Otherwise, Customer may retain and use any Data received prior to termination in accordance with the terms of this Agreement.
• Any provisions that by their nature should survive termination will survive termination, including, but not limited to:   Sections 1.5 (“ {P1_Pro} ”); (“Rights”); (“Confidentiality”); (“Indemnification”); (“Limitation of Liability”); and (“General Provisions”).