Ad-Targeting Guidelines by Mozilla
Mozilla
This document outlines Mozilla's ad-targeting guidelines, focusing on privacy-conscious marketing efforts. It details specific prohibited tactics, such as site and impression retargeting, cross-device targeting, and using Mozilla's first-party data for look-a-like audiences. Conversely, it lists approved tactics including contextual, device, OS, geographic, daypart, browser, and demographic targeting, providing clear boundaries for agencies working with Mozilla.