Sponsorship Agreement (US)
Comprehensive sponsorship agreement for brand, event, and content partnerships under US law.
SPONSORSHIP AGREEMENT
This Sponsorship Agreement (the “Agreement”) is entered into and made effective as of [effective date] (the “Effective Date”) by and between:
[sponsor legal name], a [sponsor state of formation] [sponsor entity type] with its principal place of business at [sponsor address] (the “Sponsor”); and
[sponsored party legal name], a [sponsored party state of formation] [sponsored party entity type] with its principal place of business at [sponsored party address] (the “Sponsored Party”).
The Sponsor and the Sponsored Party are referred to individually as a “Party” and together as the “Parties.”
Note: This template is designed for typical brand, event, and content sponsorships used by small and growing businesses. If the engagement involves employment-like services, exclusive sales representation, regulated endorsements (for example, health, finance, or supplement products), or processing of children's personal information, the Parties should obtain advice tailored to those rules before signing.
RECITALS
WHEREAS, the Sponsored Party operates, organizes, or controls [sponsored property description] (the “Sponsored Property”);
WHEREAS, the Sponsor wishes to support the Sponsored Property and to obtain the marketing, promotional, and other benefits described in this Agreement; and
WHEREAS, the Parties wish to set out the terms of the sponsorship in a clear, balanced agreement.
NOW, THEREFORE, in consideration of the mutual covenants set out below and other good and valuable consideration, the receipt and sufficiency of which are acknowledged, the Parties agree as follows:
1. KEY COMMERCIAL TERMS; ORDER OF PRECEDENCE
1.1 The key commercial terms of this Agreement are set out in Exhibit A (Key Commercial Terms) and are incorporated into this Agreement by reference.
1.2 In the event of any conflict between the body of this Agreement and Exhibit A, Exhibit A controls.
Note: Exhibit A is the deal sheet — fee, dates, deliverables, exclusivity, governing-law state, and similar variables. Putting commercial choices in one place makes the agreement easier to negotiate and easier to amend later.
2. SPONSORSHIP; RIGHTS GRANTED
2.1 Sponsorship. The Sponsor will provide the sponsorship contribution described in Exhibit A (the “Sponsorship”), and the Sponsored Party will provide the rights, marketing exposure, and other benefits described in Exhibit A (collectively, the “Benefits”).
2.2 License to Use Marks (Mutual). Each Party (as licensor) hereby grants the other Party (as licensee) a limited, non-exclusive, non-transferable, royalty-free, revocable license during the Term to use the licensor's name, logos, and trademarks identified in Exhibit A (the licensor's “Marks”) solely (a) to perform this Agreement, (b) within the Territory and channels described in Exhibit A, and (c) in accordance with the licensor's brand guidelines provided to the licensee from time to time.
2.3 Approvals. Unless Exhibit A states otherwise:
(a) each Party must approve any new use of its Marks before that use is first published or distributed;
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This version is drafted for New York. US contract and employment rules vary by state, so it will not transfer cleanly elsewhere. Tell GitLaw where the parties are and it adjusts the draft.
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