Sponsorship Agreement (UK)
Commercial sponsorship agreement for events, teams, or programs under UK law.
SPONSORSHIP AGREEMENT
Date: [effective date]
BETWEEN:
(1) [sponsor full legal name], a company incorporated in England and Wales with company number [sponsor company number], whose registered office is at [sponsor registered office address] ("the Sponsor"); and
(2) [rights holder full legal name], a company incorporated in England and Wales with company number [rights holder company number], whose registered office is at [rights holder registered office address] ("the Rights Holder").
The Sponsor and the Rights Holder are together referred to as the "Parties" and individually as a "Party".
Note: This template assumes both Parties are UK companies. If either Party is a sole trader, a partnership, or a company incorporated outside England and Wales, amend the party description accordingly (for example, replace the company-number line with 'a sole trader trading as [name]' or 'a company incorporated in [jurisdiction]'). Overseas parties may also trigger withholding tax on the Sponsorship Fee — take tax advice before signing.
BACKGROUND
(A) The Rights Holder owns or controls certain rights in connection with [description of event, team, programme, venue, or other property] (the "Property").
(B) The Sponsor wishes to be associated with the Property and to acquire certain sponsorship rights in exchange for the Sponsorship Fee, on the terms set out in this Agreement.
AGREED TERMS
1. DEFINITIONS AND INTERPRETATION
1.1 In this Agreement, the following words have the meanings given below:
"Activation Rights" means the marketing, promotional, branding, hospitality, and content rights to be provided to the Sponsor as described in Part B of Schedule 1.
"Agreement" means this sponsorship agreement, including all Schedules.
"Brand Materials" means, in relation to each Party, that Party's trade marks, service marks, logos, trading names, trade dress, brand elements, and related goodwill, as notified by that Party to the other in writing from time to time.
"Business Day" means any day other than a Saturday, Sunday, or public holiday in England and Wales.
"Commencement Date" means the date specified as such in Part A of Schedule 1.
"Confidential Information" means all information disclosed (in any form) by one Party to the other that is designated as confidential or that a reasonable person would understand to be confidential given its nature and the circumstances of disclosure, including the commercial terms of this Agreement. It does not include information that: (a) is or becomes publicly available other than through a breach of this Agreement; (b) was already known to the receiving Party before disclosure (evidenced in writing); or (c) is independently developed by the receiving Party without use of or reference to the disclosing Party's information.
"Exclusivity Category" means the product or service category specified as such in Part A of Schedule 1.
"Expiry Date" means the date specified as such in Part A of Schedule 1.
"Force Majeure Event" has the meaning given in Clause 14.1.
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England & Wales note
This version is drafted for England & Wales. Scotland and Northern Ireland differ on some points — for example notice periods and tribunal procedure. Tell GitLaw where you hire and it adjusts the draft.
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