SEO Service Agreement by EasyLegalDocs
Updated 17 October 2025
This SEO Service Agreement template outlines the terms and conditions between a company providing search engine optimization services and a client. It details the scope of services, payment terms, intellectual property rights, warranties, confidentiality, and procedures for termination and dispute resolution. The agreement ensures clarity on the independent contractor relationship and responsibilities of both parties.
SEO SERVICE AGREEMENT
This SEO Service Agreement (the "Agreement") is made and effective [EFFECTIVE DATE],
BETWEEN: | [COMPANY NAME], with its primary place of business located at [COMPANY ADDRESS] (hereinafter referred to as the “Company”) |
AND: | [CLIENT NAME], primarily located at [CLIENT ADDRESS] (hereinafter referred to as the “Client”). |
SERVICES TO BE PERFORMED
In this Agreement, unless the context requires otherwise:
(a) "Company" means [COMPANY NAME] as identified above.
(b) "Client" means [CLIENT NAME] as identified above.
(c) "Parties" means the Company and the Client collectively.
(d) "SEO Services" means the search engine optimization services to be performed by the Company as described in this Agreement and the attached Exhibit A.
(e) "Effective Date" means the date of execution of this Agreement.
Interpretation:
(a) The headings in this Agreement are for convenience only and shall not affect its interpretation.
(b) Words importing the singular include the plural and vice versa, and words importing a gender include all genders.
(c) References to statutes include all amendments, consolidations, or replacements thereof.
ENGAGEMENT OF THE COMPANY
The Client engages the Company to provide SEO Services in accordance with the terms and conditions of this Agreement and as described in Exhibit B.
NATURE OF ENGAGEMENT
The Company's engagement is that of an independent contractor, and nothing in this Agreement shall be deemed to create a partnership, joint venture, or employer-employee relationship between the Parties.
THE SEO SERVICES
The Company agrees to provide the SEO Services to improve the visibility and search engine rankings of the Client's website as specified in the attached Exhibit A.
CONSIDERATION
In consideration for the SEO Services provided by the Company, the Client agrees to pay the Company the fees as set forth in the attached Exhibit B.
INTELLECTUAL PROPERTY
Any pre-existing intellectual property owned by the Parties shall remain the property of the respective Party.
The Company grants the Client a non-exclusive, non-transferable license to use any intellectual property created or developed by the Company in the course of providing the SEO Services for the duration of this Agreement.
COMPANY'S WARRANTIES AND INDEMNITY
The Company represents and warrants that:
(a) it has the necessary expertise and experience to perform the SEO Services;
(b) it will perform the SEO Services with due care, skill, and diligence;
(c) it will comply with all applicable laws and regulations in providing the SEO Services;
(d) the SEO Services provided will not infringe upon the intellectual property rights or proprietary rights of any third party.
The Company shall indemnify and hold the Client harmless from and against any claims, damages, losses, liabilities, and expenses arising out of or in connection with any breach of the warranties provided under this Agreement.
CLIENT'S WARRANTIES AND INDEMNITY
The Client represents and warrants that:
(a) it owns or has the necessary rights to use the content and materials provided to the Company for the purpose of the SEO Services;
(b) it will comply with all applicable laws and regulations in relation to its website and online activities;
(c) it will cooperate with the Company and provide all necessary information and access to perform the SEO Services;
(d) the use of the SEO Services and any resulting improvements in search engine rankings do not guarantee any specific level of traffic, sales, or revenue.
8.2 The Client shall indemnify and hold the Company harmless from and against any claims, damages, losses, liabilities, and expenses arising out of or in connection with any breach of the warranties provided under this Agreement.
CONFIDENTIALITY
The Parties agree to keep confidential all information received from the other Party that is marked as confidential or reasonably understood to be confidential.
The obligation of confidentiality shall survive the termination or expiration of this Agreement for a period of 3 years.
TERMINATION
Either Party may terminate this Agreement by providing written notice to the other Party in the event of a material breach of this Agreement by the other Party, subject to a 14-day cure period.
Either Party may terminate this Agreement immediately by written notice in the event of insolvency, bankruptcy, or the filing of a petition for winding up or liquidation by or against the other Party.
NATURE OF THE AGREEMENT
This Agreement sets forth the entire agreement and understanding between the Parties with respect to the subject matter hereof and supersedes all prior agreements, understandings, or representations, whether oral or written.
This Agreement may only be amended in writing signed by both Parties.
SEVERANCE
12.1 If any provision of this Agreement is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.
NOTICES
Any notice or other communication required or permitted to be given under this Agreement shall be in writing and shall be deemed to have been duly given if delivered by hand, registered mail, or email to the respective addresses provided by the Parties.
ALTERNATIVE DISPUTE RESOLUTION
Any dispute arising out of or in connection with this Agreement shall be resolved through negotiation in good faith between the Parties.
If the Parties fail to resolve the dispute through negotiation, the Parties agree to engage in mediation to resolve the dispute. The mediation shall be conducted in accordance with mutually agreed-upon mediation procedures and guidelines. The Parties shall work together to select a mutually acceptable mediator. If the Parties are unable to agree on a mediator, they may seek the assistance of a neutral third party to appoint a mediator. The mediation process shall be conducted in a confidential manner and with the goal of reaching a mutually satisfactory resolution.
LAW AND JURISDICTION
This Agreement shall be governed by and construed in accordance with the laws of [LEGAL JURISDICTION].
Any legal action or proceeding arising out of or in connection with this Agreement shall be brought exclusively in the courts of [LEGAL JURISDICTION].
IN WITNESS WHEREOF, the Parties have executed this SEO Service Agreement on the dates set forth first above, with full knowledge of its content and significance and intending to be legally bound by the terms hereof.
COMPANY | CLIENT |
_____________________________<br />Signed (signature) | _____________________________<br />Signed (signature) |
_____________________________<br />Print Name | _____________________________<br />Print Name |
_____________________________<br />Date | _____________________________<br />Date |
Exhibit A – Description of SEO Services
The SEO services provided under this Agreement shall include, but not be limited to, the following:
On-page SEO optimization, including meta data adjustment and keyword integration.
Link building to increase the number and quality of inbound links to the Client's website.
Content creation to support the SEO strategy, including blog posts and landing pages.
List additional services here.
The above services shall be provided in accordance with the terms and conditions of the SEO Service Agreement executed between the Parties.
Exhibit B – Pricing
The pricing for the SEO services provided under this Agreement shall be as follows:
Service | Price |
On-page SEO optimization | $1000 |
Link building | $1500 |
Content creation | $500 per article |
The above prices shall be valid for the duration of the SEO Service Agreement executed between the Parties, subject to any changes as provided in the Agreement.
About this template
What is this template?
SEO Service Agreement by EasyLegalDocs is a free, ready-to-use Service Agreements template you can open, customize, and download on GitLaw. It gives you a professionally structured starting point, so you never have to draft from a blank page. The wording is plain and modern, organized into clear sections that are easy to read, edit, and adapt to your own situation before you share or sign it.
When should you use it?
Reach for this Service Agreements template whenever you need a reliable agreement quickly and want to be sure the essentials are covered. It suits individuals, freelancers, startups, and established businesses alike. Instead of paying for a document drafted from scratch, you can start here, tailor the details to your arrangement, and have a polished draft ready in minutes. Always review the final wording against the laws that apply where you live or do business.
What's typically included?
A well-drafted Service Agreements usually sets out the parties involved, the scope of the agreement, and each side's rights and responsibilities. Expect sections covering key terms and definitions, how long the agreement lasts, how it can be ended, and what happens if something goes wrong. This template brings those building blocks together in a sensible order, so you can focus on the specifics rather than worrying about what to include. Open it to read the full document, then sign up to edit, negotiate, and e-sign it directly in GitLaw.