Ad-Targeting Guidelines by Mozilla
This document outlines Mozilla's ad-targeting guidelines, focusing on privacy-conscious marketing efforts. It details specific prohibited tactics, such as site and impression retargeting, cross-device targeting, and using Mozilla's first-party data for look-a-like audiences. Conversely, it lists approved tactics including contextual, device, OS, geographic, daypart, browser, and demographic targeting, providing clear boundaries for agencies working with Mozilla.
Mozilla’s Ad-Targeting Guidelines
Mozilla keeps privacy in mind when we conduct our marketing. We apply the following guidelines to our marketing efforts.
Prohibited Targeting Tactics:
Agencies conducting work for Mozilla must avoid targeting tactics that utilize specific styles of 1st-party and 3rd-party data that may infringe on a user’s personal experience online. Those tactics include the following:
No Site Retargeting - Site Retargeting is a tactic utilized by advertisers in which users are anonymously cookied after visiting an advertiser’s website. When the user leaves that website, they are “retargeted” meaning the user is exposed to additional ads from that same advertiser as they surf the web.
No Impression Retargeting - Impression Retargeting is a tactic utilized by advertisers in which users are anonymously cookied after being exposed to a brand message from that advertiser. After the user is exposed to the initial ad, they are “retargeted” meaning the user is exposed to additional ads from that same advertiser as they surf the web.
No Cross-Device Targeting - An advertiser is able to target the same user across multiple devices. For example, when a user is on their laptop, sees an advertisement, then goes to their tablet later on, and sees the same vendor ad, that vendor could be utilizing cross-device targeting to target the user.
No Using Mozilla 1st-party Data to Build Look-A-Like Targets - Many publishers and partners offer look-a-like (LAL) targeting that requires an upload of 1st-party data to build those audience targets. We prohibit the use or sharing of our 1st-party data outside of our opted-in owned channels (email, for example).
Approved Targeting Tactics:
The following are approved targeting tactics for all marketing, advertising and promotional Services that Agency may provide under applicable Statements of Work. Agency will not engage in any advertising/targeting tactics that are not expressly set forth below, unless Agency receives Client’s prior written approval before engaging in any such additional advertising/targeting.
Contextual Targeting (Content Themes/Site Themes & Keyword Targeting) - Contextual targeting identifies content themes on pages across the web and allows a brand to align messaging/advertisements with specific content across the web to increase response. For example, reading a fitness website and being advertised a wearable fitness device
Device Targeting - Device targeting gives advertisers the ability to target by desktop, mobile, or tablet device. For example, your laptop computer vs your cell phone. Desktop, Mobile, and Tablet are all approved devices for the Mozilla campaign.
OS targeting - OS targeting allows advertisers to serve ads based on the operating system. For example, Windows vs Apple. Android only is the approved targeting OS version for targeting on mobile.
Geographic Targeting - Allows targeting by country, region, and in some cases zip-level. For example, US only. US only is the approved targeting tactic for the campaign.
Daypart Targeting - Tailoring advertisements to show only certain times of day. For example, daily 8am-8pm.
This is a preview. The full template is free on GitLaw.
5.0 out of 5 on Google
Read reviewsAs seen in
United States note
This version is drafted for US law generally. Contract, employment and consumer rules vary by state — for example on non-competes and at-will employment. Tell GitLaw which state applies and it adjusts the draft.
Frequently asked questions
A template isn't binding on its own - like any contract, it becomes binding once it's properly completed and signed. Templates in our curated library are professionally drafted for US or UK law; review any template before you sign it.
Yes. Chat with GitLaw to edit any section, or make changes directly in the editor.
Yes, read about team plans here.
Describe what you need in the chat and GitLaw will draft it for you.
Templates in our curated library are professionally drafted for US or UK law. The wider library comes from the GitLaw community and public sources - a solid starting point, but check any template fits your situation before you rely on it.
Mostly US and UK law. Some templates use general commercial terms that work across jurisdictions, and many note which law they're written for.
It depends on the situation. Templates work well for routine business agreements. For anything involving significant money, complex IP, employment, or areas you're unsure about, it's worth getting professional advice before you sign. GitLaw provides templates and tools, not legal advice.
Open any template in GitLaw and describe the change you want in the chat — 'make clause 4 mutual' or 'add a 30-day notice period', for example. GitLaw drafts the revised language and shows it as a suggested edit. You accept, reject, or keep editing from there.
Yes. Upload a Word, PDF, or Markdown file and GitLaw will open it in the editor. You can review, edit, or chat with GitLaw about it the same way you would with any template from the library.
Trusted by 5,000+ businesses
From template to signed, in one place
Every template opens in an editor with an AI agent alongside it.
Open
Pick a template and open it. Nothing to download, and no credit card to start.
Free to open
Edit with AI
Describe your situation in chat and the agent adapts the wording, clause by clause.
Tracked changes you can review
Send and sign
Share it for negotiation, then collect signatures without leaving GitLaw.
eSign included
Built for your legal work,
with practicing lawyers
Trained on 5,500+ clauses and specialist areas of law. Built with a standards committee of independent lawyers.
As seen in
Ready to get started?
No sales calls, no credit card. Just chat with GitLaw.
GitLaw provides templates and tools, not legal advice. Templates are a starting point, not a substitute for advice on your situation - for anything significant, speak to a qualified lawyer.