BRAND COLLABORATION AGREEMENT
1. PARTIES
This Brand Collaboration Agreement (the Agreement) is dated [effective date] and is entered into by and between:
(1) [brand full legal name], a [brand state of organization] [brand entity type, e.g. corporation, limited liability company] with its principal place of business at [brand principal place of business] (the Brand); and
(2) [collaborator full legal name], a [collaborator state of organization] [collaborator entity type, e.g. corporation, limited liability company, sole proprietor] with its principal place of business at [collaborator principal place of business] (the Collaborator),
each a Party and together the Parties.
Note: If the Collaborator is an individual creator (sole proprietor, freelancer, or influencer trading under their own name), use their full legal name and home or business address. Some clauses in this Agreement, including the Defend Trade Secrets Act notice in Section 9 and the right of publicity license in Section 11, are written to apply whether the Collaborator is an entity or an individual.
2. RECITALS
WHEREAS, the Brand is engaged in the business of [description of the brand's business] and owns certain trademarks, trade names, logos, and other intellectual property associated with that business;
WHEREAS, the Collaborator is engaged in the business of [description of the collaborator's business] and possesses the expertise, audience, platform, or creative capabilities to collaborate with the Brand;
WHEREAS, the Parties wish to collaborate on a co-branded campaign, product line, content series, or other promotional venture as further described in Exhibit A; and
NOW, THEREFORE, in consideration of the mutual covenants and agreements set forth in this Agreement, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties agree as follows.
3. DEFINITIONS
In this Agreement, unless the context otherwise requires, the following terms have the meanings given to them below:
Approval Period means [number of business days, e.g. 5] Business Days from the date on which a Party receives Collaboration Materials for review.
Background IP means all Intellectual Property Rights owned by a Party before the Effective Date, or developed by a Party independently of the Collaboration.
Brand Guidelines means any written brand standards, style guides, quality requirements, or usage directions provided by a Party to the other from time to time in connection with the use of that Party's Licensed Marks.
Business Day means any day other than a Saturday, Sunday, or federal public holiday in the United States, or a public holiday in the State in which the Brand is incorporated or principally located.
Channels means the social media platforms, websites, retail outlets, broadcast media, or other distribution channels identified in Exhibit A through which Collaboration Materials will be published or distributed.
Collaboration means the co-branded campaign, product, initiative, content series, or other project described in Exhibit A.
Collaboration IP means all Intellectual Property Rights created jointly by or on behalf of both Parties in the course of the Collaboration.
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