ISBA Influencer Template Long form – with service company
This template outlines an agreement for an influencer to provide promotional services to a company, facilitated by a lender or service company. It details the scope of services, intellectual property rights, payment terms, and compliance with advertising regulations. The agreement ensures transparency in sponsored content and defines the obligations of all parties involved.
Influencer template
DATED [agreement date]
[NAME OF LENDER] for the services of [talent] |
AGREEMENT FOR APPOINTMENT OF influencer |
Influencer Agreement
This Social Talent Agreement is entered into on [agreement start date]
between:
[lender company name] a company registered in England and Wales under Company Number [lender company registration number] whose registered office is at [lender registered office] (“Lender”), for the services of [talent name] (“Talent”); and
[company name] a company registered in England and Wales under Company Number [company registered number] whose registered office is at [company registered office] (“Company”).
INTRODUCTION:
The Talent is an [talent type] with a significant number of subscribers and followers to their channels and platforms. The Company wishes to make use of the Talent’s services as stated hereunder to promote the Company’s products and services to a wider audience.
The Lender has agreed to procure that the Talent shall provide certain services and materials for the Company as more particularly described in this Agreement and the parties agree that such services and materials shall be supplied in accordance with the terms of this Agreement.
IT IS AGREED AS FOLLOWS:
Definitions & Interpretation
Definitions used in this Agreement are defined in Schedule 1.
Definitions which are relevant and used only within a particular clause or Schedule are defined in that clause or Schedule.
Appointment
[The Company’s obligations under this Agreement are conditional upon the Lender obtaining the Talent’s signature of the Inducement Statement (the “Condition Precedent”). Except for the confidentiality obligations set out in clause 16 (which shall be binding on the parties upon execution of this Agreement), this Agreement shall not come into effect until the completion of the Condition Precedent to the Company’s reasonable satisfaction.]
The Lender shall supply the Talent during the Term, in accordance with the terms and conditions of this Agreement. The Lender shall procure that the Talent complies with all obligations of the Lender and grants all rights and permissions necessary in order to give effect to the terms of this Agreement.
In consideration of the provision of the Services and the rights granted under this Agreement, the Company shall pay the Fee and Expenses in accordance with Clause 10.
Talent Services
The Lender shall procure that:
the Talent provides the Talent Services and creates the Talent Materials, which will feature the Brand as part of the Campaign, in accordance with the Brief;
the Talent Materials will be produced and created by or on behalf of the Talent in accordance with the timetable set out in the Brief;
The Talent Materials will be distributed via the Talent Channels to the extent stated in the Brief;
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