Adam Frankel
General Counsel · Technology & AI
15+ years as General Counsel to technology, cloud & AI companies
Marketing Agency Agreement (UK)
Marketing agency agreement for professional services and creative deliverables.
MARKETING AGENCY AGREEMENT (UK)
Governed by the law of England and Wales
Note: This template is for a marketing, advertising, creative, or digital agency supplying services to a business client: campaign strategy, creative production, content, social media, paid media, SEO, or similar. The Agency is the supplier. Complete every yellow field, choose one Option in each Option block and delete the others, then complete Schedule 1 and Schedule 2. Part G of Schedule 1 only applies if the Agency will handle personal data on the Client's behalf.
0. PARTIES
This Marketing Agency Agreement (the "Agreement") is made on [effective date] between:
(1) [full legal name of the client], a company incorporated in England and Wales with company number [company number of the client] whose registered office is at [registered office address of the client] (the "Client"); and
(2) [full legal name of the agency], [agency entity description (e.g. a company incorporated in england and wales with company number [number], [or a sole trader trading as (trading name)] whose registered or principal address is at [registered or principal address of the agency] (the "Agency").
Each a "Party" and together the "Parties".
1. DEFINITIONS AND INTERPRETATION
1.1 In this Agreement, the following words have the following meanings:
"Agency Background IPR" Intellectual Property Rights owned or licensed by the Agency that exist before the Effective Date or that are created independently of this Agreement, including the Agency's tools, methodologies, frameworks, templates, and reusable code.
"Agreement" this document and its Schedules.
"Brief" a written brief for a specific campaign, project, or work package issued under Clause 3 and agreed by both Parties.
"Business Day" any day other than a Saturday, Sunday, or public holiday in England and Wales.
"Client Materials" any brand assets, trade marks, logos, product information, data, copy, imagery, claims, substantiation, or other materials supplied by the Client to the Agency for use in the Services.
"Confidential Information" any non-public information disclosed by one Party to the other (in any form) that is marked confidential or that a reasonable person would understand to be confidential given its nature or the circumstances of disclosure.
"Deliverables" the creative work, campaign materials, content, designs, copy, artwork, film, audio, code, reports, and other materials created by the Agency specifically for the Client in performing the Services, as identified in a Brief or in Schedule 2.
"Effective Date" the date stated at the top of this Agreement.
"Fees" the fees and other amounts payable by the Client to the Agency as set out in Schedule 1.
"Initial Term" the period set out in Schedule 1 starting on the Effective Date.
"Intellectual Property Rights" all patents, copyrights, database rights, trade marks, design rights, rights in confidential information and trade secrets, domain names, and all other intellectual property rights, registered or unregistered, anywhere in the world.
"Media" advertising space, airtime, inventory, or placement purchased from a third party media owner, platform, or publisher for the Client's campaigns.
This is a preview. The full template is free on GitLaw.
5.0 out of 5 on Google
Read reviewsAs seen in
About this template
What is this template?
This is a services agreement specifically for the advertising and marketing sector, including provisions for creative revisions and media buying risk. It is not a generic master services agreement; it contains specific clauses for advertising regulatory compliance, moral rights waivers under UK law, and the handover of digital analytics accounts. The document features a modular Schedule 1 to select fee models, IP ownership structures, and data processing roles.
When should you use it?
Use this when a business appoints an agency for creative work, media planning, or digital marketing where the agency may handle personal data or third-party licences. If the arrangement is for a one-off consultancy project without ongoing media management or digital account operation, use a generic service agreement instead.
What's inside
| Clause | Name | What it does |
|---|---|---|
| 2.3 | Exclusivity | Allows the Parties to choose between a non-exclusive appointment or exclusive supplier status for a specific defined scope during the Initial Term. |
| 4.1 | Approvals | Requires the Client to approve or reject Deliverables within a specified number of Business Days or they are treated as approved. |
| 5.6 | Media and third party costs | Provides options for the Agency to buy media either as a principal with a margin or as a disclosed agent with commission. |
| 6.1 | Ownership of Deliverables | Sets options for IP assignment to the Client upon full payment or a perpetual licence if the Agency retains ownership. |
| 7.1 | Advertising responsibility | Obliges the Agency to ensure creative execution complies with the CAP Code and BCAP Code and applicable UK advertising law. |
| 9.2 | Data processing | Lists eight mandatory processor obligations required by Article 28(3) of the UK GDPR including audit rights and data subject assistance. |
| 10.4 | Professional indemnity insurance | Requires the Agency to maintain a specific level of professional indemnity insurance cover throughout the term of the Agreement. |
| 11.3 | Cap | Limits aggregate liability to a multiplier of the total Fees paid in the twelve months preceding a claim. |
| 12.4 | Handover | Obliges the Agency to transfer administrative control of advertising, analytics, and social media accounts to the Client upon termination. |
Who it's for
- a UK marketing agency providing creative production or social media management to business clients
- a company engaging a digital agency to manage paid social media buying and performance reporting
- an agency acting as a data processor for a client's customer lists and email marketing
- an advertising supplier managing UK-based broadcast or non-broadcast campaigns subject to the CAP code
How long it runs and how it's signed
How long
Runs until someone ends it
Stated duration
[initial term (e.g. twelve months)]
Notice to end it
[termination notice period (days, e.g. 30)]
Survives the end
Intellectual Property, Confidentiality, Data Protection, Limitation of Liability, Termination and Handover, General
Signed by
Client, Agency
Witness
Not required
Notarisation
Not required
Law it's drafted under
Refers to
United Kingdom General Data Protection Regulation
Refers to
Data Protection Act 2018
Governed by
Late Payment of Commercial Debts (Interest) Act 1998
Refers to
Copyright, Designs and Patents Act 1988
Refers to
Digital Markets, Competition and Consumers Act 2024
Refers to
Privacy and Electronic Communications (EC Directive) Regulations 2003
England & Wales note
This version is drafted for England & Wales. Scotland and Northern Ireland differ on some points — for example notice periods and tribunal procedure. Tell GitLaw where you hire and it adjusts the draft.
Jurisdiction
England & Wales
Document info
GitLaw document. Document created on Thu Jul 30th, 2026. Last updated on Tue Aug 11th, 2026.
This document is public
Licensed under CC BY 4.0 (Attribution).
Come to agreements faster
Write, review, negotiate, and manage legal contracts
Related documents
Business Development Agreement
This agreement establishes a professional relationship where one party provides specialized business development and tender advisory services to another. It includes specific provisions for a success-based commission calculated as a percentage of contract value if a bid is awarded.
Updated 13 Aug 2026
Lease Assignment Agreement by EasyLegalDocs
Transfer a tenant's rights and obligations under an existing lease to a new person or entity. This document requires the Landlord's written consent and includes representations that the original lease is currently in good standing. It effectively swaps the parties for the remainder of the term.
Updated 13 Aug 2026
India
CANCELLATION OF AN AGREEMENT
This document formally terminates a commercial agency agreement between a partnership firm and an individual agent. It provides for the mutual release of all rights and obligations provided that the principal refunds the agent's initial security deposit.
Updated 13 Aug 2026
General
Landscaping Contract by EasyLegalDocs
This landscaping services agreement establishes the terms for garden maintenance, design, and installation work at a client's property. It covers recurring service schedules, payment terms, and technical requirements for project modifications.
Updated 13 Aug 2026
Wedding Planner Contract by EasyLegalDocs
This contract outlines the relationship between a wedding planner and a client, detailing the services provided, payment terms, and wedding details. It includes specific provisions for cancellation refunds, limitation of liability for third-party vendors, and dispute resolution through arbitration or mediation.
Updated 13 Aug 2026
US
Github Terms Github Marketplace Terms Of Service (GitHub)
This agreement governs the use of a digital marketplace for selecting and purchasing developer applications or actions. It establishes the legal relationship between the platform operator, third-party software providers, and users who install these tools.
Updated 13 Aug 2026
Frequently asked questions
A template isn't binding on its own - like any contract, it becomes binding once it's properly completed and signed. Templates in our curated library are professionally drafted for US or UK law; review any template before you sign it.
Yes. Chat with GitLaw to edit any section, or make changes directly in the editor.
Yes, read about team plans here.
Describe what you need in the chat and GitLaw will draft it for you.
Templates in our curated library are professionally drafted for US or UK law. The wider library comes from the GitLaw community and public sources - a solid starting point, but check any template fits your situation before you rely on it.
Mostly US and UK law. Some templates use general commercial terms that work across jurisdictions, and many note which law they're written for.
It depends on the situation. Templates work well for routine business agreements. For anything involving significant money, complex IP, employment, or areas you're unsure about, it's worth getting professional advice before you sign. GitLaw provides templates and tools, not legal advice.
Open any template in GitLaw and describe the change you want in the chat — 'make clause 4 mutual' or 'add a 30-day notice period', for example. GitLaw drafts the revised language and shows it as a suggested edit. You accept, reject, or keep editing from there.
Yes. Upload a Word, PDF, or Markdown file and GitLaw will open it in the editor. You can review, edit, or chat with GitLaw about it the same way you would with any template from the library.
Trusted by 5,000+ businesses
From template to signed, in one place
Every template opens in an editor with an AI agent alongside it.
1
Open
Pick a template and open it. Nothing to download, and no credit card to start.
Free to open
2
Edit with AI
Describe your situation in chat and the agent adapts the wording, clause by clause.
Tracked changes you can review
3
Send and sign
Share it for negotiation, then collect signatures without leaving GitLaw.
eSign included
Built for your legal work,
with practicing lawyers
Trained on 5,500+ clauses and specialist areas of law. Built with a standards committee of independent lawyers.
Adam Frankel
General Counsel · Technology & AI
15+ years as General Counsel to technology, cloud & AI companies
Juliana Calil
Principal Counsel · Technology & Entertainment
20+ years in-house at Google, Intel, Disney and Looker
Adam Wardel
General Counsel, Data Privacy Officer & AI Advisor
12+ years leading legal & privacy for SaaS and AI companies
John Hoffman
Associate Director, Corporate Counsel · Life Sciences & Technology
20+ years in corporate counsel, incl. senior counsel at Certara
Richard Nohe
General Counsel · Telecom, Cloud & Data Centers
20+ years in-house, regional General Counsel at BT across 30+ countries
Joe Al-Khayat
General Counsel · Technology & High-Growth Companies
Cross-jurisdictional M&A and SaaS contracting across the UK, US & Australia
Joshua Woo
Technology, AI & Privacy Counsel · APAC
Former Goldman Sachs Executive Director for AI, cybersecurity & privacy in APAC
Sahil Verma
International Business & Investment Lawyer
13+ years in business law, investment law & dispute resolution
Matthew Willis
CRO & General Counsel · SaaS
Former President of the ACC's 2,200-attorney Chicago Chapter · JD + Kellogg MBA
Mayowa Ogunrinola
Legal Consultant · Fintech & AI Compliance
Regulatory strategy, AI governance & data protection for fintech and AI
Steven J. Shanker
Partner and Chair of Corporate and Employment Law
25+ years as a corporate & employment attorney in New York
As seen in
Ready to get started?
No sales calls, no credit card. Just chat with GitLaw.
GitLaw provides templates and tools, not legal advice. Templates are a starting point, not a substitute for advice on your situation - for anything significant, speak to a qualified lawyer.