SEO Service Agreement by EasyLegalDocs
This SEO Service Agreement template outlines the terms and conditions under which a Company provides Search Engine Optimization (SEO) services to a Client. It details the scope of services, payment terms, intellectual property rights, warranties, confidentiality obligations, and procedures for dispute resolution. This agreement helps formalize the relationship between an SEO service provider and their client.
SEO Service Agreement
This SEO Service Agreement (the "Agreement") is made and effective [effective date],
BETWEEN: | [company name], with its primary place of business located at [company address] (hereinafter referred to as the “Company”) |
AND: | [client name], primarily located at [client address] (hereinafter referred to as the “Client”). |
SERVICES TO BE PERFORMED
In this Agreement, unless the context requires otherwise:
"Company" means [company name] as identified above.
"Client" means [client name] as identified above.
"Parties" means the Company and the Client collectively.
"SEO Services" means the search engine optimization services to be performed by the Company as described in this Agreement and the attached Exhibit A.
"Effective Date" means the date of execution of this Agreement.
Interpretation:
The headings in this Agreement are for convenience only and shall not affect its interpretation.
Words importing the singular include the plural and vice versa, and words importing a gender include all genders.
References to statutes include all amendments, consolidations, or replacements thereof.
ENGAGEMENT OF THE COMPANY
The Client engages the Company to provide SEO Services in accordance with the terms and conditions of this Agreement and as described in Exhibit B.
NATURE OF ENGAGEMENT
The Company's engagement is that of an independent contractor, and nothing in this Agreement shall be deemed to create a partnership, joint venture, or employer-employee relationship between the Parties.
THE SEO SERVICES
The Company agrees to provide the SEO Services to improve the visibility and search engine rankings of the Client's website as specified in the attached Exhibit A.
CONSIDERATION
In consideration for the SEO Services provided by the Company, the Client agrees to pay the Company the fees as set forth in the attached Exhibit B.
INTELLECTUAL PROPERTY
Any pre-existing intellectual property owned by the Parties shall remain the property of the respective Party.
The Company grants the Client a non-exclusive, non-transferable license to use any intellectual property created or developed by the Company in the course of providing the SEO Services for the duration of this Agreement.
COMPANY'S WARRANTIES AND INDEMNITY
The Company represents and warrants that:
it has the necessary expertise and experience to perform the SEO Services;
it will perform the SEO Services with due care, skill, and diligence;
it will comply with all applicable laws and regulations in providing the SEO Services;
the SEO Services provided will not infringe upon the intellectual property rights or proprietary rights of any third party.
The Company shall indemnify and hold the Client harmless from and against any claims, damages, losses, liabilities, and expenses arising out of or in connection with any breach of the warranties provided under this Agreement.
CLIENT'S WARRANTIES AND INDEMNITY
The Client represents and warrants that:
it owns or has the necessary rights to use the content and materials provided to the Company for the purpose of the SEO Services;
it will comply with all applicable laws and regulations in relation to its website and online activities;
it will cooperate with the Company and provide all necessary information and access to perform the SEO Services;
the use of the SEO Services and any resulting improvements in search engine rankings do not guarantee any specific level of traffic, sales, or revenue.
The Client shall indemnify and hold the Company harmless from and against any claims, damages, losses, liabilities, and expenses arising out of or in connection with any breach of the warranties provided under this Agreement.
CONFIDENTIALITY
The Parties agree to keep confidential all information received from the other Party that is marked as confidential or reasonably understood to be confidential.
The obligation of confidentiality shall survive the termination or expiration of this Agreement for a period of 3 years.
TERMINATION
Either Party may terminate this Agreement by providing written notice to the other Party in the event of a material breach of this Agreement by the other Party, subject to a 14-day cure period.
Either Party may terminate this Agreement immediately by written notice in the event of insolvency, bankruptcy, or the filing of a petition for winding up or liquidation by or against the other Party.
NATURE OF THE AGREEMENT
This Agreement sets forth the entire agreement and understanding between the Parties with respect to the subject matter hereof and supersedes all prior agreements, understandings, or representations, whether oral or written.
This Agreement may only be amended in writing signed by both Parties.
SEVERANCE
12.1 If any provision of this Agreement is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.
NOTICES
Any notice or other communication required or permitted to be given under this Agreement shall be in writing and shall be deemed to have been duly given if delivered by hand, registered mail, or email to the respective addresses provided by the Parties.
ALTERNATIVE DISPUTE RESOLUTION
Any dispute arising out of or in connection with this Agreement shall be resolved through negotiation in good faith between the Parties.
If the Parties fail to resolve the dispute through negotiation, the Parties agree to engage in mediation to resolve the dispute. The mediation shall be conducted in accordance with mutually agreed-upon mediation procedures and guidelines. The Parties shall work together to select a mutually acceptable mediator. If the Parties are unable to agree on a mediator, they may seek the assistance of a neutral third party to appoint a mediator. The mediation process shall be conducted in a confidential manner and with the goal of reaching a mutually satisfactory resolution.
LAW AND JURISDICTION
This Agreement shall be governed by and construed in accordance with the laws of [legal jurisdiction].
Any legal action or proceeding arising out of or in connection with this Agreement shall be brought exclusively in the courts of [legal jurisdiction].
IN WITNESS WHEREOF, the Parties have executed this SEO Service Agreement on the dates set forth first above, with full knowledge of its content and significance and intending to be legally bound by the terms hereof.
COMPANY | CLIENT |
_____________________________ | _____________________________ |
_____________________________ | _____________________________ |
_____________________________ | _____________________________ |
Exhibit A – Description of SEO Services
The SEO services provided under this Agreement shall include, but not be limited to, the following:
On-page SEO optimization, including meta data adjustment and keyword integration.
Link building to increase the number and quality of inbound links to the Client's website.
Content creation to support the SEO strategy, including blog posts and landing pages.
List additional services here.
The above services shall be provided in accordance with the terms and conditions of the SEO Service Agreement executed between the Parties.
Exhibit B – Pricing
The pricing for the SEO services provided under this Agreement shall be as follows:
Service | Price |
On-page SEO optimization | |
Link building | |
Content creation | [price] per article |
The above prices shall be valid for the duration of the SEO Service Agreement executed between the Parties, subject to any changes as provided in the Agreement.
5.0 out of 5 on Google
Read reviewsAs seen in
United States note
This version is drafted for US law generally. Contract, employment and consumer rules vary by state — for example on non-competes and at-will employment. Tell GitLaw which state applies and it adjusts the draft.
Frequently asked questions
A template isn't binding on its own - like any contract, it becomes binding once it's properly completed and signed. Templates in our curated library are professionally drafted for US or UK law; review any template before you sign it.
Yes. Chat with GitLaw to edit any section, or make changes directly in the editor.
Yes, read about team plans here.
Describe what you need in the chat and GitLaw will draft it for you.
Templates in our curated library are professionally drafted for US or UK law. The wider library comes from the GitLaw community and public sources - a solid starting point, but check any template fits your situation before you rely on it.
Mostly US and UK law. Some templates use general commercial terms that work across jurisdictions, and many note which law they're written for.
It depends on the situation. Templates work well for routine business agreements. For anything involving significant money, complex IP, employment, or areas you're unsure about, it's worth getting professional advice before you sign. GitLaw provides templates and tools, not legal advice.
Open any template in GitLaw and describe the change you want in the chat — 'make clause 4 mutual' or 'add a 30-day notice period', for example. GitLaw drafts the revised language and shows it as a suggested edit. You accept, reject, or keep editing from there.
Yes. Upload a Word, PDF, or Markdown file and GitLaw will open it in the editor. You can review, edit, or chat with GitLaw about it the same way you would with any template from the library.
Trusted by thousands of businesses
From template to signed, in one place
Every template opens in an editor with an AI agent alongside it.
Open
Pick a template and open it. Nothing to download, and no credit card to start.
Free to open
Edit with AI
Describe your situation in chat and the agent adapts the wording, clause by clause.
Tracked changes you can review
Send and sign
Share it for negotiation, then collect signatures without leaving GitLaw.
eSign included
Built for your legal work, with practicing lawyers
Trained on 5.5K+ clauses and specialist areas of law. Built with a standards committee of independent lawyers.
As seen in
Start free
No sales calls, no credit card. Just chat with GitLaw.
GitLaw provides templates and tools, not legal advice. Templates are a starting point, not a substitute for advice on your situation - for anything significant, speak to a qualified lawyer.