Adam Frankel
General Counsel · Technology & AI
15+ years as General Counsel to technology, cloud & AI companies
UGC Creator Agreement (UK)
User-generated content (UGC) creator agreement for brand marketing and social media advertising
UGC CREATOR AGREEMENT
This UGC Creator Agreement (the “Agreement”) is dated [effective date] and is made between:
(1) [brand full legal name] of [brand registered or trading address] (the “Brand”); and
(2) [creator full legal name] of [creator address] (the “Creator”).
Each a “Party” and together the “Parties”.
In this Agreement, “Business Day” means any day other than a Saturday, Sunday or public holiday in England and Wales; and “Content” means the photographs, videos, raw footage, edited cuts, captions, voiceovers and other deliverables described in the Schedule, and any revisions of them produced under this Agreement.
1. ENGAGEMENT, DELIVERABLES AND APPROVAL
1.1 The Brand engages the Creator, and the Creator accepts the engagement, to produce the Content described in the Schedule. The Creator may apply their own creative judgement (lighting, framing, on-camera delivery, music selection subject to Clause 6, editing style) provided the Content meets the specifications in the Schedule.
1.2 The Creator will deliver the first cut of the Content by [initial submission deadline]. Within [approval period (business days)] Business Days of receipt the Brand will either approve the submission in writing or send a single, consolidated set of written change requests; failing which the submission is deemed approved. The Creator will provide [number of complimentary revision rounds] complimentary round(s) of revisions per piece of Content; further revisions or any reshoot will be charged at the Creator’s standard rates.
2. FEES AND PAYMENT
2.1 The Brand will pay the Creator a fee of [total fee (gbp)] (excluding VAT) (the “Fee”): (a) [deposit percentage]% on signature; and (b) the balance within [final payment period (days)] days of the Brand’s written approval of the final Content under Clause 1.2. VAT (where applicable) is payable in addition against a valid VAT invoice.
2.2 If the Brand fails to pay any undisputed amount on its due date, statutory interest and the relevant fixed sum under the Late Payment of Commercial Debts (Interest) Act 1998 will accrue until paid.
Note: Commercial benchmark: 50/50 (deposit on signature, balance on approval) is the most common structure for UK SME UGC engagements under £5,000; 30/30/40 (signature/shoot/delivery) is typical above £15,000. Net-14 to Net-30 is standard.
3. INTELLECTUAL PROPERTY AND USE RIGHTS
3.1 Ownership. The Creator owns all intellectual property rights in the Content. The Brand acquires only the licence rights expressly granted by this Clause 3.
3.2 Organic Licence. The Creator grants the Brand a non-exclusive, royalty-free, sub-licensable licence to use, reproduce, edit (within the limits of Clause 3.5), display, distribute and publish the Content on the Brand’s owned channels (website, owned social-media accounts, email, in-store displays) without time limit, for the Brand’s marketing and communications purposes.
3.3 Paid-Advertising Licence. The Creator additionally grants the Brand a non-exclusive, royalty-free, sub-licensable licence to use the Content in paid digital advertising on [permitted paid-ad channels] within [licence territory] for [paid-ad licence period]. This includes boosted posts, in-feed advertising and retargeting.
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Jurisdiction
England & Wales
Document info
GitLaw document. Document created on Fri May 8th, 2026. Last updated on Fri May 8th, 2026.
This document is public
Licensed under CC BY 4.0 (Attribution).
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