Adam Frankel
General Counsel · Technology & AI
15+ years as General Counsel to technology, cloud & AI companies
UGC Creator Agreement (US)
Open Legal LibraryUpdated 8 May 2026
User-Generated Content (UGC) creator agreement for brand marketing and advertising
UGC CREATOR AGREEMENT
This UGC Creator Agreement (the “Agreement”) is dated [effective date] and is between [brand full legal name] of [brand business address] (the “Brand”) and [creator full legal name] of [creator business address] (the “Creator”). The Brand engages the Creator to produce social-media content featuring the Brand's [brand product or service description] on the terms below.
1. CONTENT AND DELIVERY
1.1 The Creator will produce [number of pieces of content] piece(s) of content matching the format and brief in Exhibit A (the “Content”), and deliver the first cut to the Brand by [initial submission deadline] via [delivery method (e.g. frame.io, dropbox, wetransfer)].
1.2 The Brand will approve the Content or send a single consolidated set of change requests within [approval period (business days)] business days of receiving each submission. If the Brand does not respond in that time, the submission is deemed approved. The Creator will deliver the final un-watermarked files within [final delivery window (business days)] business days of approval and full payment.
2. FEE
2.1 The Brand will pay the Creator a total fee of [total fee (usd)] (the “Fee”), payable as follows: [deposit percentage]% on signature (within [deposit payment period (days)] days of the Creator's invoice), and the balance within [final payment period (days)] days of the Brand's written approval of the final Content. Invoices are sent to [brand accounts payable email].
2.2 The Fee is exclusive of taxes. The Creator is responsible for the Creator's own income and self-employment taxes and will provide a completed IRS Form W-9 (or, if non-US, the appropriate Form W-8) before first payment.
Note: Commercial benchmark: 50/50 split (deposit on signing, balance on delivery and approval) is standard for UGC engagements under $10,000. Net-15 to Net-30 payment terms are typical for SMB Brands. If New York governing law is selected (Section 9 Option B), this Section together with Exhibit A satisfies the New York Freelance Isn't Free Act (GBL Article 44-A, effective 28 August 2024); if any payment date is left blank, payment is due no later than 30 days after services are completed.
3. REVISIONS AND RESHOOTS
3.1 The Brand is entitled to [number of complimentary revisions] complimentary revision(s) per piece of Content (re-edits of existing footage), requested within [revision request window (business days)] business days of submission. Each additional revision is charged at [additional revision fee percentage]% of the Fee allocated to that piece.
3.2 The Brand is entitled to [number of complimentary reshoots] complimentary reshoot(s) per piece of Content (recording new footage), requested within [reshoot request window (business days)] business days of submission. Each additional reshoot is charged at [additional reshoot fee percentage]% of the Fee allocated to that piece.
4. OWNERSHIP AND LICENCE
4.1 The Creator retains all copyright in the Content. On payment of the Fee in full, the Creator grants the Brand:
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Document info
GitLaw document. Document created on Fri May 8th, 2026. Last updated on Fri May 8th, 2026.
This document is public
Licensed under CC BY 4.0 (Attribution).
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