
Adam Frankel
General Counsel · Technology & AI
15+ years as General Counsel to technology, cloud & AI companies
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This document is a formal commercial agency contract for the sale of physical products through a local agent. It includes specific financial mechanics for Saturday remittances, liquidated damages for territory breaches, and mandatory arbitration under Indian law. It is not a general employment agreement or a simple distributor purchase agreement.
Use this when a business wants to appoint a single representative to manage sales and stock in a specific geographic town. If the relationship is for the purchase and resale of goods on the agent's own account, use a Distribution Agreement instead.
| Clause | Name | What it does |
|---|---|---|
| 1 | Appointment of Agent | The Agent is appointed as the sole agent for a specific town for a term of [number] years. |
| 3 | Commission and Remittance | The Agent retains a percentage commission from sales and must remit all other received sums to the Principal every Saturday. |
| 9 | Maintenance of Stock | The Principal must maintain a stock of goods with the Agent to the value of [Rs. amount] and replenish it monthly. |
| 8 | Liquidated Damages | The Agent must pay a specific sum of [Rs. amount] for every article sold in breach of territory or price restrictions. |
| 12 | Termination by Notice | Either party may terminate the agreement after an initial period of [number] years by providing one month's written notice. |
| 15 | Post-Termination Restrictions | The Agent is prohibited from soliciting former customers or engaging in similar businesses for one year after termination. |
| 18 | Arbitration | Disputes are settled via arbitration under the Arbitration and Conciliation Act 1996 by a mutually appointed arbitrator. |
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A sole selling agency agreement under which a principal appoints an agent to sell its products/goods, on commission, in a defined town or territory in India. It covers the agent's exclusive appointment and term, commission and weekly remittance of proceeds, cash and credit sales, stock holding and insurance, resale conditions imposed on trade purchasers (territory and price), the agent's whole-time duties and restrictions on other business, stock-taking and shortages, termination and summary-termination rights, delivery of unsold stock on termination, and dispute resolution by arbitration under Indian law.