Model Release Agreement (Adult)(UK) by OLL
The UK Adult Model Release Form is designed to obtain clear permission from an adult individual to use their likeness in photos, videos, or other media. It helps creators and businesses document consent for commercial or promotional use and is created by OLL's team of legal experts.
UK Adult Model Release Form
Purpose: This form grants a photographer or “Artist” the right to use photographs, video and sound recordings of a model who is over 18 years of age. Under the UK GDPR and Data Protection Act 2018, images of individuals constitute personal data and require consent for processing. A UK model release should specify how personal data will be used, confirm that the model has been informed of their data protection rights and include a privacy statement or reference to a privacy policy.
Artist (Photographer) Name: [artist’s full name or business name]
Address: [artist’s business address]
Email: [artist’s email]
Phone: [artist’s phone number]
Model’s Name: [model’s full legal name]
Address: [model’s street address, city, postcode]
Date of Birth: [day month year]
Email: [model’s email address]
Phone: [model’s phone number]
Grant of Rights
For good and valuable consideration (the receipt of which is acknowledged), the Model grants the Artist and the Artist’s licensees and assigns the exclusive permission to use the Model’s image and likeness, as captured in photographs, video, and/or sound recordings (the “Media”), in any media and for any purpose, including advertising, promotion, marketing and packaging for any product or service. The Model agrees that the Media may be combined with other images, text and graphics, cropped, altered and modified, and hereby releases the Artist from any liability related to the use or licensing of the Media
Privacy and Data Protection
The Model acknowledges that the Artist will process their personal data (including images and contact information) in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The personal data collected will be used solely for the purposes specified in this Release and any related marketing or promotional activities.
The Model understands that:
Lawful Basis: Their consent forms the legal basis for processing their personal data.
Data Subject Rights: They have the right to access, rectify, erase or restrict processing of their personal data, and to object to processing.
Withdrawal of Consent: They may withdraw consent at any time by contacting the Artist in writing. Withdrawal will not affect any use of the Media that has already been made but will prevent further use of the Model’s image in future publications.
Data Retention: The Artist will store the Media and personal data securely and retain them for as long as necessary for the purposes described herein, unless the Model requests erasure sooner.
Waiver of Inspection and Approval
The Model waives the right to inspect or approve the finished Media or any advertising copy or printed matter that may be used in connection with them, as well as the right to seek compensation other than as agreed herein.
Release of Liability
This is a preview. The full template is free on GitLaw.
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About this template
What is this template?
This document is a formal grant of commercial rights from a model to a photographer. It is not a talent employment contract or a minor release form. It specifically contains data protection disclosures required by the UK Data Protection Act 2018 and a waiver of moral rights regarding the finished product.
When should you use it?
Use this form when conducting a professional shoot with an adult in the UK where the images will be used for marketing. Use a Minor Model Release instead if the subject is under 18 years of age.
What's inside
| Clause | Name | What it does |
|---|---|---|
| 1 | Grant of Rights | The Model grants the Artist exclusive permission to use their image and likeness in any media for advertising and marketing purposes. |
| 2 | Privacy and Data Protection | Artist processes personal data under UK GDPR, and the Model acknowledges the right to withdraw consent at any time in writing. |
| 3 | Waiver of Inspection and Approval | The Model waives any right to inspect finished media or advertising copy before it is published by the Artist. |
| 4 | Release of Liability | Model discharges the Artist from claims for libel or invasion of privacy arising from distortion or composite use of images. |
| 5 | Warranties and Age | The Model warrants they are over 18 years of age and possess the legal capacity to sign the document. |
| 6 | Governing Law | This agreement is governed by the laws of England and Wales and grants exclusive jurisdiction to those courts. |
Who it's for
- a UK photographer capturing media of individuals over the age of 18
- a model providing consent for their likeness to be used in commercial advertising
- an artist requiring a UK GDPR compliant data processing agreement for personal images
How long it runs and how it's signed
Law it's drafted under
England & Wales note
This version is drafted for England & Wales. Scotland and Northern Ireland differ on some points — for example notice periods and tribunal procedure. Tell GitLaw where you hire and it adjusts the draft.
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