Co-Marketing Agreement
This Co-Marketing Agreement template facilitates collaboration between two businesses on joint marketing initiatives. It outlines the intent, specific responsibilities, activities, and financial commitments for promotional projects, aiming to leverage complementary strengths and expand audience reach for mutual benefit.
Co-Marketing Agreement
[name of business owner 1] [Hereafter “business owner 1”], owner of [business name and type], and [Hereafter “business owner 2”], [business name and type], hereby agree to the following:
Beginning [date] and ending on [date, if any] the Business Owners agree to enter a Co-Marketing Agreement to the mutual benefit of their businesses.
INTENT
The business owners agree that such an Agreement is beneficial for the following reasons:
The complementary nature of our [products/services] mean that we have a shared target audience. By leveraging our customer bases, we can expand our audience.
We can pool funds for advertising buys and placement in print, broadcast, and online media. Similarly, we can do a joint “buy in” for direct mail and other venues, or sponsor events, sports teams, and so on. We can also seek press coverage that would include both businesses.
Because each Business is a trusted brand, partnering in this manner with enhance credibility for both parties.
Each Business Owner has a different set of strengths, and combining these intellectual resources can enhance growth along with exposure.
We can collaborate on ads, social media content, and other costly or labor-intensive graphic design or promotional projects.
We can pool our funds for market research and other initiatives to grow our respective businesses.
RESPONSIBILITIES
[business owner 1] [task, task, task, and task].
[business owner 2] [task, task, task, and task].
SPECIFIC ACTIVITIES
The Business Owners shall together engage in the following types of activities:
Paid advertising [list media outlets or methods].
Public relations [list media outlets and reporters to pitch with stories.].
Social media campaigns
Community events
[additional promotional activities].
FINANCIAL AND STAFF TIME COMMITMENT
[outline commitments and expectations.]
OTHER ISSUES
[address matters such as: intellectual property, cohesive branding, confidentiality, dispute resolution, etc.]
This agreement shall remain in effect until the date listed above, or until dissolved by mutual agreement of both Business Owners.
[business owner 1] [business owner 2]
[signature] [signature]
[date] [date]
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