Adam Frankel
General Counsel · Technology & AI
15+ years as General Counsel to technology, cloud & AI companies
Privacy Policy
Last Updated: [effective date]
This Privacy Policy describes how [company name] ("we," "us," or "our") collects, uses, discloses, and otherwise processes personal information in connection with our website, mobile applications, and other online services that link to this Privacy Policy (collectively, the "Services"), as well as offline services and interactions.
By using our Services, you acknowledge that your personal information will be handled as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.
Information We Collect
We collect personal information in the following categories:
Information You Provide
Identifiers: Name, email address, phone number, postal address, account credentials, and similar identifiers when you create an account, make a purchase, or contact us.
Commercial Information: Purchase history, products or services considered, and other purchasing or consuming tendencies.
Payment Information: Payment card details and billing information (processed through our payment processors).
Communications: Information you provide when you contact us, respond to surveys, or participate in promotions.
Information Collected Automatically
Device and Usage Information: IP address, browser type, operating system, device identifiers, pages viewed, links clicked, and the date and time of your visit.
Geolocation Data: Approximate location based on IP address; precise location only with your consent where required.
Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to collect information about your interactions with our Services. See our Cookie Policy for more details.
Information from Third Parties
Business Partners: We may receive information from advertising partners, analytics providers, and social media platforms.
Public Sources: We may collect information from publicly available sources.
Sensitive Personal Information
Include this section only if you collect sensitive personal information. List the specific categories collected and purposes.
We may collect the following categories of sensitive personal information: [list sensitive categories collected, e.g., precise geolocation, account login credentials]. We use this information only for the purposes disclosed at collection or as permitted by law.
Sources of Personal Information
We collect personal information from the following sources:
Directly from you when you provide it
Automatically through your use of our Services
From third-party business partners and service providers
From publicly available sources
How We Use Your Information
We use personal information for the following purposes:
Provide Services: To fulfill orders, process payments, provide customer support, and deliver our products and services.
Communications: To send transactional messages, respond to inquiries, and (with your consent where required) send marketing communications.
Personalization: To personalize your experience and deliver content relevant to your interests.
Analytics and Improvement: To analyze usage patterns, improve our Services, and develop new features.
Advertising: To deliver targeted advertising based on your interests and measure advertising effectiveness. [describe cross-context behavioral advertising if applicable.]
Security and Fraud Prevention: To detect, prevent, and respond to fraud, unauthorized access, and other harmful activities.
Legal Compliance: To comply with legal obligations and enforce our terms and policies.
How We Share Your Information
We may disclose your personal information to the following categories of recipients:
Service Providers
This is a preview. The full template is free on GitLaw.
About this template
What is this template?
This is a consumer-facing disclosure document intended for US businesses. It is not an internal data handling manual or a data processing agreement between business partners. It contains mandatory California disclosures regarding the sale and sharing of personal data and specific instructions for exercising state-specific privacy rights.
When should you use it?
Use this document when launching a website or app that collects data from residents in California, Virginia, Colorado, or Connecticut. Use a GDPR-specific privacy policy instead if the primary audience is located within the European Economic Area.
What's inside
| Clause | Name | What it does |
|---|---|---|
| Information We Collect | Information We Collect | Lists specific categories of personal data collected, including identifiers, commercial information, geolocation data, and sensitive categories such as account credentials. |
| Sale and Sharing of Personal Information | Sale and Sharing of Personal Information | Discloses whether the entity shares data for cross-context behavioral advertising and prohibits the sale of data from consumers under 16. |
| Retention of Personal Information | Retention of Personal Information | Defines specific storage durations for account data, transaction records, and marketing data, such as a placeholder 7-year period for tax obligations. |
| State Privacy Rights | State Privacy Rights | Details statutory rights for residents of California, Colorado, Connecticut, and Virginia, including the Right to Correct and Right to Portability. |
| Opt-Out Preference Signals | Opt-Out Preference Signals | Obliges the service provider to honor automated opt-out signals like Global Privacy Control (GPC) across browsers and devices. |
| Children's Privacy | Children's Privacy | Prohibits the intentional collection of data from children under 13 and outlines the prompt deletion process for such information. |
Who it's for
- a US business operator managing personal data across multiple state jurisdictions
- a website owner utilizing cross-context behavioral advertising and tracking pixels
- a service provider requiring a policy that honors Global Privacy Control signals
- an organization collecting sensitive personal information such as precise geolocation
Law it's drafted under
Refers to
California Consumer Privacy Act
Refers to
California Privacy Rights Act
United States note
This version is drafted for US law generally. Contract, employment and consumer rules vary by state — for example on non-competes and at-will employment. Tell GitLaw which state applies and it adjusts the draft.
Jurisdiction
United States of America
Document info
HTML document. Document created on Thu Dec 18th, 2025. Last updated on Thu Dec 18th, 2025.
This document is public
Licensed under CC BY-SA 4.0 (Attribution-ShareAlike).
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